Vionic
Working on the Vionic team was such a rewarding experience, as I picked up some new skills and worked alongside a fantastic group of creatives. The sampling of projects shown on these following pages represents a lot of hard work and skill growth, and I look back on these projects so fondly.
EMAIL DESIGN
DIGITAL ADS
SHORT-FORM VIDEOS & GIFS
WEB DESIGN
AMAZON STOREFRONT
PHOTO RETOUCHING
Email design became one of my primary responsibilities at Vionic, from creating the weekly New Arrivals emails to refreshing evergreen designs, like the Insoles Replenishment. Collaboration was essential in the email design process, as I worked closely with the Copywriter, Email Marketing Manager, eCommerce team, and other partners depending on the project.
Email hero promoting the Spring '21 Lookbook
New Arrivals Email Series – Full
New Arrivals Email Series – Hero
New Arrivals Email Series – Hero
New Arrivals Email Series – Hero
New Arrivals Email Series – Hero
Insole Replenishment Email Series – for customers who have previously purchased insoles
DIGITAL SALES & ADS
Digital advertising has become an essential part of marketing, especially over the past few years. The sale and digital ad design I did for Vionic required A LOT of assets for different channels – eCommerce, Email, Social Media, Web, and more.
WEB
Given that the Vionic website was not a responsive design, web pages had to be designed for desktop and mobile like the first example shown below. Sometimes my job involved redesigning a full web page and other times only a module to be added to an existing or future page updates, like marketing for sales and promotions.
WEB PAGE MODULES
Desktop + Mobile
