Wishbone Farms
The packaging functions both as a carrying case and also as a hanging plant display by simply removing the perforated panels in the front and back. Instead of buying seeds separately, they are embedded in the removable paper tray that holds a small pot already pre-filled with dirt. Printed on this tray are instructions on how to get your seed paper planted and then how to transform the carrying case into a hanging display. I created an original handwritten font to use for the brand’s logotype and throughout the packaging to give it a home-grown and hand-crafted feel. The natural colors of the materials are meant to lend to the eco-friendly qualities of the package, with a pop of color from the watercolor illustrations.
PACKAGING
BRANDING
ILLUSTRATION
Mission of Mindfulness
Wishbone Farms was created as an innovative and sustainable product with a mission to spread happiness and mindfulness to all. The packaging is not only sustainable but also designed to engage the consumer by giving them a chance to get their hands a little dirty, while simultaneously clearing their mind and bringing them into a more present mindset. In fact, research has shown that gardening can have positive effects on our mental health reducing stress, depression, anxiety, and much more!
Keep your eyes peeled! Wishbone Farms is getting a revamp, going live summer of 2022 ;)
